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C-star will partner with THE GRID to accelerate the smart retail startups


As the most professional and international retail trade show in China, C-star - Shanghai’s International Trade Fair for Solutions and Trends all about Retail has been successfully held for four editions since its debut in 2015.

From April 25 to 27, 2019, C-star is set to write another successful chapter in retail and features the inspiring and new solutions in Shopfittings, Store Design and Visual Merchandising, Smart Retail Technology, Lighting and Refrigeration system sectors, bringing together over 150 exhibitors and 15,000 visitors across the globe.

As one of the highlights in 2019, C-star will partner with THE GRID, the networking hub aiming at connecting the digital platform sphere - all those internet companies, providers of disruptive technologies and digital transformation start-ups - with the physical platform sphere, also known as exhibitions and its companies from those industrial sectors, to accelerate the smart retail startups. 


Founded in 2017 by Messe Düsseldorf in China, THE GRID links digital innovators with their future markets helping them grow from zero to hero, and vice versa, connects representatives of the classical industries with those disruptors, makers and innovators. THE GRID acts as market gateway, technology hub and collaborative platform for liaison and matchmaking. Together with its ecosystem partners like maker spaces, co-working operators, incubators, accelerators and innovation boosters, THE GRID organizes lounges, meet-ups, pitches and conferences where both the digital sphere and representatives of industry segments can mingle, network and share expertise to unleash the power of both worlds for a prosperous future of China.

On April 22nd, C-star will join force with THE GRID and bring together 8 to 10 outstanding startups for the smart retail Demo-pitches night, among which 3 of them can move onto the final round on April 26th at C-star Retail Forum. The winner would receive the fabulous rewards containing the visitor ticket and speaking opportunity at EuroShop.

Warm-up Event:Startup Pitches
Time: April 22th 19:00-22:00
Venue:WeWork (696 Weihai Road Jing'an District Shanghai 200041)

Main Event:Pioneer’s Pitch and Award Ceremony
Time: April 26th 15:30-17:00
Venue: Hall N5, Shanghai New International Expo Center


This competition is open to startups with solutions in the retail space that satisfy the following criteria:
- Mobile internet startup, preferably mobile-centric at inception
- More than 6-months old (or 3 months with an MVP is available), but < 2 years
- Not yet VC-funded; seed and angel investment under $1M USD is fine
- Have a product on iOS, Android or other mobile platform that can be demonstrated during the competition (or, if a commercial product or demo is not yet available, a video demo of the product on a mobile emulator)
- Provide slides in English using the following template downloadable HERE
- Present in Chinese or English; 5 minutes + Q & A,
Startups apply by sending the following materials to or by April 2nd EOD China time

More information about the competition, please contact:
Ms. Michelle Wang
Tel: +86 21 6169 8386